Ohman's Selling Culture and Adorno/Horkheimer's Culture Industry

Well, Ohman based his writing, Selling Culture, off of advertising and its relationship to mass culture. One point that he focuses on to prove how advertising had such an affect was the mass production of magazines. During the time when magazines were just monthly. Its competitors were dropping prices one at a time, to keep the flow of the magazines going. In the end, they all had the same plan, and that was too get a good audience that has cultural aspirations, build this huge circulation, sell lots of advertising space at rates based on that circulation, and make the profit off the ads. This increase on profit would increase the product. the ads would help sell something and this would circulate more capital.

On the other hand, Adorno and Horkheimer discussed in, The Culture Industry, the defaults of advertisement. He points out that people are under a circle of manipulation due to the advertisements, and because we accept it, it gets stronger and stronger. He writes," The man with leisure has to accept what the culture manufacturers offer him." He also argues that the technology of the culture industry has achieved nothing but mass production. His opinion that he stresses on manipulation is very valid but yet he doesnt indicate any solution in clear words.

The writers, Ohman, Adorno and Horkheimer all initiate how advertising and capitalism has affected the culture industry tremendously. Capital gains more capital. By this being, more things are produced and created which circulates the process od ads being sold over and over again. Ads puts consumers in a state of need. Persuasion as such will keep capital circualting.